Ethical Issue of the Contraceptive Mandate Essay Example for Free

Ethical Issue of the Contraceptive Mandate Essay The issue of the contraception mandate may be one of the biggest political stories of the year. It is a law brought forward by the Obama administration that requires all employers to offer contraceptive coverage. This has been a requirement for all company healthcare coverage programs for many years already but religious affiliates have been exempt from following the rules. Obama is looking to change all that by requiring even religion-based employers, who have previously not offered coverage, to participate. Such services required by the contraception mandate will violate some of these religion-based employers’ moral conscience. Rule: From the contraception mandate issue, two opposing ethical rules are rights and justice/fairness. From Velasquez’s Business Ethics: Concepts and Cases, the rights rule is â€Å"an individual’s entitlement to something.† It can address the contraception mandate from both an individual and a corporate issue. The rights rule is being processed more from the religious-based employers point of view. The justice/fairness rule being discussed in this case brief is the egalitarianism view. Egalitarianism is â€Å"every person should be given exactly equal shares of a society’s or a group’s benefits and burdens.† It addresses the contraception mandate from a systemic issue Analysis: 1. Rights: Religious institutions do not want to have to cover birth control in their insurance plans for employees. Such services required by the contraception mandate will violate these religion-based institutions’ moral conscience. Thus, the contraception mandate can be viewed as an obstruction of the constitutional rights presented in the First Amendment. The First Amendment of the United States Constitution reads as following: â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.† In the First Amendment, all individuals are entitled to freedom of religion. Many of the religion-based institutions claim that the first amendment allows people the freedom to follow their religious convictions and that they cannot be forced to act against them. The government through the contraception mandate is forcing constraints on the religious freedom of the religious affiliated institutions and their employees. 2. Justice/Fairness: The justice/fairness rule of egalitarianism will say the contraception mandate is about women’s health rights. According to an egalitarian, goods should be allocated to people in equal portions. Thus, all women should have access to equal healthcare services, including the contraceptive services. The egalitarianism view argues that supporting a rights rule would limit the whole population based on someone else’s moral ideals and not scientific medical information. Women, along with many men, want to have sex for non-procreative purposes despite â€Å"edicts† passed down by religious texts. Women should have access to contraceptives. Egalitarians also argue everyone is entitled to practice their own religion and refrain from taking birth control, but every employer is prevented from discriminating against their employees on the basis of religious freedom. The reversal of the contraception mandate would be a huge setback for women’s reproductive freedom. It would go back to say women’s bodies are not their own. Conclusion: In my opinion, I believe that the rights rule is the correct approach to the contraception mandate. All companies, excluding religion-based employers, before were required to provide contraceptive coverage. Now under the Health and Human Services contraception mandate, those religious-based employers are required to provide contraceptive coverage. The First Amendment promises the entitlement to religious freedom and the practicing religious convictions. I believe forcing this healthcare service onto religious affiliated institutions is obstructing their right to practice religious convictions, hence their moral convictions. The larger portion of employed women will already be covered prior to this contraception mandate. It is only the addition of employed women at religious affiliated institutions. I am inclined to think the female employees of religious affiliated institutions would share the same religious and moral views of that religious affiliated institution. If a religious affiliated institution believes it is morally accepting for the use of contraceptives, good for them. But for a religious affiliated institution that believes it is against their religious convictions to provide employees with contraceptives, the government should not have any authority to force such a mandate. Following political backlash for the contraception mandate, President Obama has since revised the original mandate. He has added an â€Å"accommodation,† somewhat like a clause, that allows the religion-based employers the opportunity to opt out and not have to directly cover birth control in their healthcare insurance plans. The insurance company hired to cover the religious affiliated institution’s employees cannot opt out. The insurers themselves would be required to make contraceptives available free of charge to women anyway. This is a clear political move to gain more favoritism in hopes of a reelection. I see this move by Obama as an attempted reversal of the mandate after viewing the religious opposition that was evoked by mandate. Also what Obama has failed to think of are the business implications of this new â€Å"accommodation†Ã¢â‚¬â€offering the contraceptives at no cost from the opted out religious affiliated employer and employees. Insurance companies will not offer this benefit at no cost; contraceptive drug companies will not offer the medicine at no cost; and doctors will not provide treatment without payment. The only logical conclusion, at least the short run, will result in higher healthcare insurance premiums. To have avoided religious invasion, political backlash, and increased insurance premiums, I logically propose the Obama Administration should simply give women without access to contraceptive services a federal voucher.

Employee Engagement Essay -- Human Resource Management

Introduction The employee engagement has become a hot topic of discussion in the corporate world. There is no single accepted definition of engagement or recognised approach for measuring or raising it. HRM Practitioners have involved in quite a lot of study to understand employee engagement and its impact on the performance of the organisation. According to them, employee engagement is a level of commitment and involvement of employees towards their organisation and its value. An engaged employee works with his/her colleagues to improve their productivity within their job, for the ultimate benefit of the organisation. This paper critically reviews MacLeod Report (2009), ‘Engaging for Success’ and analysis it’s suitability as an engagement model for the organisations to adapt. Also, this paper suggests an alternative engagement model, which can be applied and adopted by the organisation for achieving their strategic objectives. Employee Engagement The employee engagement is a relatively new term in the corporate world. Due to the global nature of work and diversity of workforce, it has become a key part of competitive advantage for many organisations. The engagement at work was conceptualized by Kahn (1990:694) as the â€Å"harnessing of organisational members’ selves to their work roles; in engagement, people employ and express themselves physically, cognitively and emotionally during role performances†. The other related construct to engagement in organisational behaviour is the notion of flow. Csikszentmihalyi (1975, 1990) defines flow as the ‘holistic sensation’ that people feel when they act with total involvement. Thus employee engagement is the level of commitment and involvement, which an employee has towards ... ...selid, M.A. 1995. ‘The impact of human resource management practices on turnover, productivity and corporate financial performance’, Academy of Management Journal, Vol 38, pp635-670. Kahn, W.A. (1990), ‘Psychological conditions of personal engagement and disengagement at work’, Academy of Management Journal, Vol 33, pp692-724 MacLeod, D. and Clarke, N. (2009), Engaging for success: enhancing performance through employee engagement, London: Department for Business, Innovation and Skills Osterman P (1994), ‘How Common is Workplace Transformation and How can we Explain who Adopts it? Results from a National Survey’, Industrial and Labor Relations Review,47. Pil, F.K. and McDuffie, J.P. (1996), ‘The adoption of high involvement work practices’, Industrial Relations,Vol 35:pp423-455 Vodafone Site: http://www.vodafone.com/start/responsibility/employees.html

Muscle Milk Essay

Father and son; Mike and Greg Pickett, Founded Cytosport Inc. in 1988. The product with good taste targets bodybuilders and athletes. Muscle Milk is not only designed with athletes or body builders in mind, but can be beneficiary to a wide range of individuals seeking to be stronger, healthier, leaner, livelier or bigger. CytoSport just obtained its NSF Good Manufacturing Practices (GMP) for Sport Registration, showing credibility that it does not contain any substances on the banned list recognized by the World Anti-Doping Agency, the National Football League, Major League Baseball, etc. (Bloomberg Business Week, 2008). Unlike other companies, Cytosport condemns the use of performance enhancing drugs, and through its efforts with IOC, NFL, and NCAA, will never include chemicals like steroids amongst their ingredients (article Base 2010). CytoSport, one of the company’s best selling products, Muscle Milk, is designed to provide nutrients that will naturally build up bodily tissue. Muscle Milk has several extension brand, including powder products, pre-blends products and power bars. Muscle Milk RTD (Ready to Drink) which comes in five delicious flavors : Chocolate shake, Vanilla creme shake, Strawberry and creme, Banana creme shake, Chocolate malt. Every bottle contains 25g of premium proteins for sustained energy including, Calcium and Sodium Caseinate, and Milk Protein Isolate (Cytosport 2010). The 14 oz. serving of Muscle Milk is gluten and lactose free and contains precisely 25 grams of protein to sustain energy, carbohydrates and functional fats for energy metabolism, and all essential amino acids in 20 vitamins and minerals. Combining science with performance Muscle Milk allows for rapid muscle growth, high energy, and increased metabolism of fat. The creators of Muscle Milk listen to the needs of their consumers and offer a variety of options for their product, such as Muscle Milk Light, their low calorie blend, or Muscle Milk Naturals which omits the use of artificial sweeteners (all business 2008). Competitive review, Muscle Milk is currently the leader in RTD protein shakes (Bloomberg Business week 2008). However there is a quickly rising competitor named Isopure, although at the moment it has not yet had as much sales as people who have been in the market for a while they have a formula which provides them with 100% all isolated natural protein (All Business 2008). In All business week article explains the distribution review, the product can be found at stores such as GNC, 7 Eleven, Costco, Vitamin Shoppe, and Fitness First Gyms. It is also available in several popular online sites such as bodybuilding. com, prosource. net, keysupplements. com and several others. Partnered with Pepsi Beverages Co. to distribute the RTD line of Muscle Milk and Muscle Milk Light in its territories in the US and Canada. The strengths of the company are since, Established in 1998 Cytosport has valuable sales experience in performance enhancing market. Our brand name is very well liked and recognized by bodybuilders and partners alike and is already being marketed via sports teams such as the Yahoo cycling team and the Under Armour Football Combines. There are over $200 million in sales within the last accounting period (Article base 2010). It has the financial resources to study the market trends; thereby, plan for the future, train sales personnel and to effectively market the brand. There are several weakness of our product, Brand recognition, even though Cytosport is an established and renown by the gym population, the general public still doesn’t know of their products. Some people may experience diarrhea, abdominal cramps and nausea after the consumption of Muscle Milk (Livestrong 2010). Some of the opportunities of our product; we are currently proud to be supporting 24 colleges by improving over 125 athletic programs. We do this by providing our Muscle Milk line of products to assist in their strength training (livestrong 2010). In March, CytoSport introduced Muscle Milk Protein H2O in GNC stores and Costco, two of their biggest partners. The Protein H20 comes in a variety of fruit flavors including Grape, Grapefruit, Orange and Raspberry. The product contains 60 calories and is sugar-free. In today’s gym obsessed world, Cytosport is utilizing this is an opportunity to promote muscle milk, thus increase its market share, whilst creating value for the customers. Unfortunately there are several threats, Nestle USA is currently suing Muscle Milk saying that they do not have any actual milk in their product and that is â€Å"eceptively misdescriptive† (All Business 2008). A third party medical group may come out with research indicating that this type of product is unhealthy (all Business 2008). There are also over fifty other competitors in this Market including CNP professional Proslam, Strength Systems USA Muscle Blast, and AllMax Nutrition ISOFLEX. Pepsi Co might start their own line of product if they see this as a good revenue line That can also be a threat. Future FDA regulations on the product may cause us to cease operations. SO Strategy, we use strengths to take advantage of opportunities Use of their efficient R&D team to develop new products quickly to respond to new distribution channels demands. We also use of experience and knowledge to create and address the specific needs of new segments of the market. Ex. Female athletes and children. WO Strategy, overcoming weaknesses by taking advantage of opportunities. Gaining brand recognition through the partnership with Pepsi Beverage Co. also improving their logistics specifically their product distribution. ST Strategy, use of strengths to avoid threats. Using the experience and product knowledge to successfully compete with any new competition entering the market. These are the TOWS analysis building strategies. Brand Positioning strategy, We currently have a benefits positioning strategy. Our product gives consumers a better way to quickly recuperate after a tough workout. For example, while working out, drinking muscle milk helps promote nutrients in your body to gain energy. Another benefit for the consumers are since we target mainly body builders, They have to maintain a healthy diet to stay in good shape, muscle milk have all the proteins and vitamins for the body needs, and consumers can replace their meal by drinking muscle milk. Product Branding strategy, Muscle Milk is a co-brand product with Cytosport. Both companies work together to make this product the best for our consumers. Line Extensions, we have already made several changes to the formula to create a variety of RTD protein shakes such as Muscle Milk light and diet Muscle Milk. For the pricing strategy, we reviewed the category performance and competitive items using Safeway SmartTraks, risk reports and the bump chart to show the price sensitivity for Muscle Milk and the competitive items. We then provided Safeway with an in depth data analysis which included a price market survey for all nine Safeway divisions versus the competi- tion for the entire category to allow them to evaluate and consider a strategy change for sports nutrition in their stores on a national basis. Our strategy was to move Muscle Milk from a high-low promotional program to an everyday low cost program. In order to do this, we needed to approach CytoSport to present our findings and see if they would be interested in providing funding based on our analysis that at a lower retail price, they would see an increase in product move- ment. This process also involved providing Safeway with projections to show them that the increased unit and dollar sales at a reduced retail price would increase their overall adjusted gross margins. With the VP of Sales at CytoSport we successfully developed and presented a plan to Safeway where CytoSport would provide the incremental funding and Safeway would reduce their margins in order to bring Muscle Milk’s retail price down. The Distribution strategy, we will reduce the cost of production, transportation and other costs associated in the process by creating a partnership with Pepsi. On the Marketing communication strategy, we used Shaq as an advertisement and created a limited edition bottle. Goal of this strategy: Muscle Milk is not only a good source for protein for your workouts, it can now make you feel like Shaquille O’Neal. We plan on using this strategy in the future with other athletes such as Brandon Roy, Ryan Hall, and etc. (Promo Magazine 2009). Since college sports are very popular we started creating limited-edition bottles themed after some of the most famous college football teams such as Georgia Tech, University of Miami, UCLA and etc. For example in UCLA wee created a bottle just for the theme of their football team using the colors of their school which are gold and blue. The 7,500 bottles produced are expected to be on shelves in November (Promo Magazines 2009). Creating value, We plan on improving our website so that we have a premium buyers page where you can get your product shipped faster the more you buy. Our partnership with Pepsi Co. makes this possible. These preferred will also be receiving special offers, such as if they pay their account balances within 15 days they get a 2% discount. Value proposition, Cytosport will provide quality product to its customers at low prices, Establish good customer relationship and loyalty, In turn maintain and/or increase the market share, and satisfying consumer needs with superior quality products, efficacy and reliability. Reference Quiton. B. (2009). Muscle Milk Energizer with Shaq. Promo Magazine, retrieved from http://promomagazine. com/news/muscle-milk-energizes-shaq-0114/ Odell. P. (2010). Muscle milk Debut college Theme bottles. Promo Magazine, retrieved from http://promomagazine. com/news/muscle-milk-debuts-bottles-0928/ All Business (2008). Retrieved from http://www. allbusiness. com/marketing-advertising/marketing-techniques/12590370-1. html Bloomberg Business Week (2008). Retrieved from http://investing. businessweek. com/research/stocks/private/snapshot. asp? privcapId=6925027 Livestrong (2010). Retrieved from http://www. livestrong. com/article/123243-side-effects-muscle-milk/ CytoSport (2010). Retrieved from http://www. cytosport. com/.

Capture of Fort Ticonderoga in the American Revolution

The Capture of Fort Ticonderoga took place May 10, 1775, during the American Revolution (1775-1783). In the early days of the conflict, multiple American commanders recognized the strategic importance of Fort Ticonderoga. Located on Lake Champlain, it provided an important link between New York and Canada as well as held a treasure trove of badly-needed artillery. Moving forward in early May, less than a month after war started, forces led by Colonels Ethan Allen and Benedict Arnold advanced on the forts small garrison. Storming the fort on May 10, they met minimal resistance and quickly captured it. Fort Ticonderoga served as a launching point for the American invasion of Canada in 1775 and its guns were later removed for use in ending the Siege of Boston. Gibraltar of America Built in 1755 by the French as Fort Carillon, Fort Ticonderoga controlled the southern part of Lake Champlain and guarded the northern approaches to the Hudson Valley. Attacked by the British in 1758 during the Battle of Carillon, the forts garrison, led by Major General Louis-Joseph de Montcalm and the Chevalier de Levis, successfully turned back Major General James Abercrombies army. The fort fell into British hands the following year when a force commanded by Lieutenant General Jeffrey Amherst secured the post and it remained under their control for the rest of the French Indian War. With the end of the conflict, Fort Ticonderogas importance diminished as the French were forced to cede Canada to the British. Though still known as the Gibraltar of America, the fort soon fell into disrepair and its garrison was greatly reduced. The state of the fort continued to decline and in 1774 was described by Colonel  Frederick Haldimand as being in ruinous condition. In 1775, the fort was held by 48 men from the 26th Regiment of Foot, several of which were classified as invalids, led by Captain William Delaplace. A New War With the beginning of the American Revolution in April 1775, Fort Ticonderogas significance returned. Recognizing its importance as a logistical and communications link along the route between New York and Canada, the British commander at Boston, General Thomas Gage, issued orders to the Governor of Canada, Sir Guy Carleton, that Ticonderoga and Crown Point be repaired and reinforced. Unfortunately for the British, Carleton did not receive this letter until May 19. As the Siege of Boston commenced, American leaders became concerned that the fort afforded the British in Canada with a route for attacking their rear. Governor Sir Guy Carleton. Photograph Courtesy of the National Archives of Canada Voicing this, Benedict Arnold appealed to the Connecticut Committee of Correspondence for men and money to mount an expedition to capture Fort Ticonderoga and its large store of artillery. This was granted and recruiters commenced attempting to raise the forces required. Moving north, Arnold made a similar plea to the Massachusetts Committee of Safety. This too was approved and he received a commission as a colonel with orders to raise 400 men to attack the fort. In addition, he was given munitions, supplies, and horses for the expedition. Major General Benedict Arnold. Photograph Courtesy of the National Archives Records Administration Two Expeditions While Arnold began planning his expedition and recruiting men, Ethan Allen and militia forces in the New Hampshire Grants (Vermont) began plotting their own strike against Fort Ticonderoga. Known as the Green Mountain Boys, Allens militia gathered at Bennington before marching on to Castleton. To the south, Arnold moved north with Captains Eleazer Oswald and Jonathan Brown. Crossing into the Grants on May 6, Arnold learned of Allens intentions. Riding ahead of his troops, he reached Bennington the next day. There he was informed that Allen was at Castleton awaiting additional supplies and men. Pressing on, he rode into the Green Mountain Boys camp before they departed for Ticonderoga. Meeting with Allen, who had been elected colonel, Arnold argued that he should lead the attack against the fort and cited his orders from the Massachusetts Committee of Safety. This proved problematic as the majority of the Green Mountain Boys refused to serve under any commander except Allen. After extensive discussions, Allen and Arnold decided to share command. Moving Forward While these talks were ongoing, elements of Allens command were already moving towards Skenesboro and Panton to secure boats for crossing the lake. Additional intelligence was provided by Captain Noah Phelps who had reconnoitered Fort Ticonderoga in disguise. He confirmed that the forts walls were in poor condition, the garrisons gunpowder was wet, and that reinforcements were expected shortly. Assessing this information and the overall situation, Allen and Arnold decided to attack Fort Ticonderoga at dawn on May 10. Assembling their men at Hands Cove (Shoreham, VT) late on May 9, the two commanders were disappointed to find that an insufficient number of boats had been assembled.  As a result, they embarked with around half the command (83 men) and slowly crossed the lake. Arriving on the western shore, they became concerned that dawn would arrive before the rest of the men could make the journey. As a result, they resolved to attack immediately. Forces Commanders Americans Colonel Ethan AllenColonel Benedict Arnoldapprox. 170 men British Captain William Delaplaceapprox. 80 men Storming the Fort Approaching the south gate of Fort Ticonderoga, Allen and Arnold led their men forward. Charging, they caused the sole sentry to abandon his post and swept into the fort. Entering the barracks, the Americans awakened the stunned British soldiers and took their weapons. Moving through the fort, Allen and Arnold made their way to the officers quarters to compel Delaplaces surrender. Reaching the door, they were challenged by Lieutenant Jocelyn Feltham who demanded to know on whose authority they had entered the fort. In reply, Allen reportedly stated, In the name of the Great Jehovah and the Continental Congress! (Allen later claimed to have said this to Delaplace). Roused from his bed, Delaplace quickly dressed before formally surrendering to the Americans. Securing the Fort Taking possession of the fort, Arnold was horrified when Allens men began to plunder and raid its liquor stores. Though he tried to stop these activities, the Green Mountain Boys refused to adhere to his orders. Frustrated, Arnold retired to Delaplaces quarters to await his men and wrote back to Massachusetts expressing concern that Allens men were  governing by whim and caprice.  He further commented that he believed the plan to strip Fort Ticonderoga and ship its guns to Boston was in threat. As additional American forces occupied Fort Ticonderoga, Lieutenant Seth Warner sailed north to Fort Crown Point. Lightly garrisoned, it fell the next day. Following the arrival of his men from Connecticut and Massachusetts, Arnold began conducting operations on Lake Champlain which culminated with a raid on Fort Saint-Jean on May 18. While Arnold established a base at Crown Point, Allens men began to drift away from Fort Ticonderoga and back to their land in the Grants. Aftermath In the operations against Fort Ticonderoga, one American was injured while British casualties amounted to the capture of the garrison. Later that year, Colonel Henry Knox arrived from Boston to transport the forts guns back to the siege lines. These were later emplaced on Dorchester Heights and compelled the British to abandon the city on March 17, 1776. The fort also served as a springboard for the 1775 American invasion of Canada as well as protected the northern frontier. Major General Henry Knox. Photograph Source: Public Domain In 1776, the American army in Canada was thrown back by the British and forced to retreat back down Lake Champlain. Encamping at Fort Ticonderoga, they aided Arnold in building a scratch fleet which fought a successful delaying action at Valcour Island that October. The following year, Major General John Burgoyne launched a major invasion down the lake. This campaign saw the British re-take the fort. Following their defeat at Saratoga that fall, the British largely abandoned Fort Ticonderoga for the remainder of the war.